Trademark applications (and registrations) provide you with several to protect your business and investment; in fact they will become your most effective business asset. There is a common misconception that registering a company, purchasing the domain names and registering for tax purposes provides you this legal rights to protect your brand. This is simply not the case; only a registered trademark can provide you with the legal backing to secure your venture and its future surgical treatments.
Questions often arise on whether to register a logo. The simple answer is that it is imperative, providing the only form of protection that gives exclusive legal rights the following the company trademark for the specific goods and services, both in the offline and online environments; affording the business the capability to stop others from the brand and potentially damaging the reputation of the actual.
In respect to a trademark application, numerous aspects surrounding the brand and image of the company can be protected. These include logos, phrases, taglines, colours, fonts and images. Furthermore, trademarks are registered for particular goods and alternatives. The inclusion of a written description for this business’ offerings provides the legal specifics of protection. It is important that the range of merchandise and/or services that business produces is correctly classified into one of the 45 separate categories in the market.
It is important to focus on that trademark applications are country specific. For instance, this means that in case you have a trademarked business in New Zealand that is already trading, or is proposing to trade, in Australia you should protect organization and business conception in australia too. Having rights to the brand, logo and product offerings in New Zealand does not mean that there are the same rights in Australia; a separate trademark application must be wrote.
The process of a trademark application in both mentioned countries is very similar; however, there are longer confirmation times when applying for an Australian based trademark. The trademark application process in both countries are registered on the ‘first to file’ basis, which means that if another business or individual files a trademark application prior to your own, then they may gain the legal rights to use the trademark objection reply filing online. Once software package is received, the trademarks office examined the application, searching for any potential issues in the application itself. It is then advertised for what is termed an ‘opposition period’, which enables other to lodge a complaint or objection re the job. However, objections are rare and the majority of trademark applications progress straight through to registration. When the trademark registration is approved, the business will receive certification and approval staying the exclusive user among the specified trademark for the range of goods and services inked under the application.